Abbot Kinney Marin
Abbot Kinney Marin is a Marin based retail boutique that sells curated California Lifestyle clothing, apothecary and home goods.
Online + Instagram Store
As a new retail boutique, AKM worked directly with our team to set up the online store as an extension of the brick and mortar. Shortly after the online store was integrated into Instagram for a fast and easy scrolling and shopping experiece.
Email Marketing
Weekly Email Marketing Campaigns to drive participation to local events, new product arrivals and in-store collaborations with guest and other artists are executed in partnership with AKM.
Photography
Each month, fresh photography plays a key role in keeping the website's look and feel vibrant. Styled product shots, new arrivals, and seasonal inventory updates ensure the site stays current with exciting, fresh content. Every season, we highlight Featured Products and showcase creative seasonal Edits through curated collages on the homepage, offering a glimpse into both our online and brick-and-mortar store.
Social Media
Integration into the AKM social media feed is essential for driving in context and community vibes to get shoppers looking not only at the online store but also the curated social feed of reels, stories and videos of boutique essentials.
Branding
Working closely with the AKM, we carefully crafted a cohesive brand identity, from typography to color palette. Every detail was thoughtfully selected to ensure the branding not only reflects the store’s personality but also stays versatile across seasons and product ranges. The colors seamlessly complement various hues and tones, while the typography strikes the perfect balance between elegance and approachability, creating a consistent and inviting brand experience that resonates with customers year-round.
Inventory Integration
Integration from Square into Squarespace to synch inventory levels and new product updates was essential to the success of the online boutique.
