Through My Lens
The Timeless Importance of Mood Boarding Your Brand (Especially Before a Photoshoot)
This week, I introduced a client to Pinterest. Not for the first time ever, of course—but maybe for the first time with purpose: creating a moodboard for her brand.
Now, mood boards aren’t new. They’ve been used forever in creative spaces, and for good reason—they're the holy grail of understanding someone’s aesthetic without needing a single word. They're how we turn the vibe in your head into a shared visual language.
And in this case? It was crucial. We were working on a rebrand and gearing up for a branded photoshoot that was fast approaching. That’s a lot of visual ground to cover—and we needed to get aligned.
Community (and What Bees Can Teach Us About It)
I’ve heavily underestimated the importance of community over the past five years.
For a long time, I thought I could do everything myself. Solo. Tucked away in a cozy corner of my house, relying on just a few people: my family, some friends, and the professionals I worked with. Minimal interaction. Maximum self-reliance.
Mastering Branded Product Photography: How to Get It Right (Even Without a Pro on Hand)
Branding is one of those magical skills you may not know much about, but you can tell when someone’s nailed it. Think of an AirBNB that just gets the aesthetic—booked out for months, effortlessly cool, and totally on-brand. Branded product photography works the same way.
Website Redesign Checklist: When and How to Revamp Your Site
I know—you have a website, and it’s doing its job. Maybe it hasn’t been updated in a while, and you know you need to get to it. But, also - let’s be real—it’s just not a priority.
I get it. I’ve been there. I was so busy working in my business that I didn’t have time to work on my business (to quote Megan Flatt). My own website sat untouched while I focused on everyone else’s.
But here’s the thing: every moment we’re not showing up on Google, we’re losing potential clients. Or worse—the people who do find us, but land on our site, and well - they’re... underwhelmed.
From Clicks to Clients: 5 Ways to Optimize Your Website
Creating a website that’s both user-friendly and search-engine-optimized might sound overwhelming, but it doesn’t have to be. By focusing on a few key strategies, you can ensure your site performs well, engages visitors, and supports your business goals. Whether you’re just starting out or looking to refine an existing site, these five essentials will help you build a strong foundation for online success.
2025 Design Ideas to Try - or Keep
I always want my clients to feel like they have designs that stand out and photography that is unique to them and their story. Sometimes that means dodging the trends and doing something different.
Sometimes, however, trends can be a powerful tool—especially when clients jump on board early. So, as a result, I am here to share some hot takes on what might be game changers in the Web Design space in 2025.
Photo Emergency
So it's December 11th, and some of you are looking at your calendar and freaking out. Not all of you, sure. But some of you, and not just about the weather or last presidential election. You’re thinking about all the tiny little things on your December to-do list that you were hoping to get done before now.
Let’s start at the beginning….sorta
So, I am launching a new website. This is that. As you can probably tell.